If you are able to write full time, try to spend a couple of hours a day on book promotion and marketing (this also includes any social media), but don't go over that two hour time slot because writing should always take precedent. As with anything, it takes a lot of discipline, so draw up a schedule say over the next six months breaking down each area of your marketing into manageable chunks.
Today I've got some more ideas for promoting your book:
Create a book trailer and publish it to your website and social media. Most of us are on a budget so using footage with real actors and actresses is probably out of the question. In that case, go the stills route. Find some quality photographs - either your own if you dabble in photography or I'm told pinterest could be useful. Always ask permission first though! Write a script for the stills, find some music and then use a movie editor like iMovie to put the whole thing together. You could even create it in Powerpoint. Make sure on the final slide you have your contact details, where you can buy the book and possibly the blurb.
Write articles around your book's themes and / or your writing life and send them to ezines and article directories. Link back to your Amazon page, website and blog where you can.
Here is a list of potential ezines / article directories:
Amazines – www.amazines.com
Article Alley – www.articlealley.com
Article Base- www.articlebase.com
Article City – www.articlecity.com
Articles Factory – www.articlesfactory.com
AuthorConnection.com – www.authorconnection.com
Buzzle.com – www.buzzle.com
Constant Content – www.constant-content.com
Ezine Articles – www.ezinearticles.com
GoArticles.com – www.goarticles.com
isnare.com – www.isnare.com
Jogena’s – www.jogena.com
jorbins.com – www.jorbins.com
LinkSnoop.com – www.linksnoop.com
PromoteNewz.com – www.promotenewz.com
PromotionWorld.com/articles.html – www.promotionworld.com
SearchWarp.com – www.searchwarp.com
upromote.com – www.upromote.com
WorkAtHomeArticles.net – www.workathomearticles.net
Work911.com – www.work911.com
Your book will most likely be on Amazon and Goodreads as a starting point, but run a Google search and see where else you can place it on the virtual book shelves. A few that I know of - Smashwords, Createspace, Independent Author Network, Indie Kindle, Indie book of the day, Celebrating Authors, The Kindle book review, World Literary Cafe and Indie Book Collective. That's enough to be getting on with, but seriously, there are loads! More on these sites over the coming weeks.
Keep an eye on your Amazon ranking and offer your book cut price - or even for free - to get it back up the various charts. Again, more on this over the coming weeks.
Finally, write a press release for your book and submit it to a whole host of press release websites (see below). I've read that press releases are recorded within the news filter of Google search, so that's handy for getting the word out there if you are planning any events - launch, signings, meet the author, etc
Blogging is an amazing concept so here I am giving it a whirl. You'll get words. You'll get pics. Sometimes a vid or two. You'll get tongue in cheek, the odd humble opinion and an honest insight into my travels and writing life. Maybe even a few gems along the way. I'll be musing on home turf as I see more and more of the UK and sharing my experiences further afield on holidays and adventurous trips across the globe.