Factoring Amazon and the Kindle into your marketing strategy

It's hard to believe we've had the Kindle for almost six years. With it came an entirely new industry, an entirely new concept and the capability for the self publisher to reach millions with their work.

If you are struggling with the number of eReader devices and formats and wondering which to take on, it
might be best to just focus on Amazon and the Kindle platform for the moment. That's what I'm doing. Smashwords, Kobo and the other big distributors can come later. Amazon still has the lion's share of the market, so it's wise to concentrate your efforts in the place you're likely to get the highest return. 

We'll be taking an in depth look at Amazon's KDP program over the next couple of weeks.