Today's post has my thoughts on how to get your work noticed in the Kindle store.
Build up a back list so you can showcase all of your work to your readers and give them lots of choice. I wrote one book and when my readers wanted more, I had nothing for them! I wasn't ready with my second book so I'm going to have to start from the ground up once again.
Be clever with your pricing. Don't just think the 99p pricing model will solve all of your problems. Take a look at my earlier post about the pros and cons of the 99p strategy.
Think about branching out into audio versions and foreign rights to offer even more choice.
If you're writing a series, consider selling the complete work once all the books are finished and on sale. You can offer a cheaper price for a limited time, or price the complete set higher and include additional material.
Reviews! Include a review request in the back of your printed copies to remind your readers to leave feedback. A quick word on reviews - bad ones are all part of the business BUT DON'T RETALIATE as you'll destroy your credibility - possibly forever. I've learned not to engage at all on negative topics relating to my work. Let the non constructive criticism wash over you, but do read the constructive negative reviews and try to learn from them.
I'm wary of forums as they are a haven for nasty people to gang up on others. It's up to you, but don't waste your time defending yourself.
Be active on Twitter. You all know it's my favourite! Read about my Twitter journey here:
Getting started on Twitter
Twitter tit bits Part 1
Twitter tit bits Part 2
Social media mistakes to avoid
Social media techniques for newbies
The great thing with Twitter is the community feel to it whatever your areas of interest. There is a fantastic mutual promotion going on constantly whereby we retweet each others content and posts so, not only do we reach our own fans, but we reach each others fans too! And remember the 90/10 or 80/20 rule - either way, spend much more time engaging with people in proportion to the time you spend promoting yourself and your work.
Have a Facebook page hmmmmmmm like forums I'm not sure about this one either. It works for some people but I've not stumbled upon a winning formula for me yet.
While we all just want to write every day, all day, you do need to schedule in some time during your day for marketing and promo stuff. Your book might well be amazing, but if no one knows about it, you won't sell enough copies (or any) to fund future writing efforts.
Take advantage of Amazon's sneak peak "Look Inside" feature. This is usually 10% of the book. Perhaps also offer a longer online sample of your book in PDF format on your own website where you can end on a cliffhanger in the story. Hopefully people will be enticed enough to buy the book to find out what happens.
As well as time for marketing and promo activities each day, work on self improvement - you and your work - and having the confidence to talk about your writing life and your work. Most of us are shy, retiring types at heart, so try recording and / or videoing yourself and playing it back, or talking to yourself in the mirror when no-one's around.
Blogging is an amazing concept so here I am giving it a whirl. You'll get words. You'll get pics. Sometimes a vid or two. You'll get tongue in cheek, the odd humble opinion and an honest insight into my travels and writing life. Maybe even a few gems along the way. I'll be musing on home turf as I see more and more of the UK and sharing my experiences further afield on holidays and adventurous trips across the globe.