Learning from an expert

I was reading an interview with John Locke, who sold a million eBooks in five months on the Kindle platform a few years back now, and I wanted to share two things I pulled from it.

He advised we should set ourselves small but achievable goals to help us in marketing and one of his suggestions was to start with securing five 5-star reviews for a current title in, say, a month. Then build it up. Little steps.

He also suggested creating soundbites about our books and writing life to be used to promote ourselves and our work whenever and wherever we're out and about and asked. Having these little details pre-scripted in our head will mean we're always capable of making the most of every opportunity to promote ourselves.