In my last post I got you thinking about the 4 Ps of marketing and how you can use these in relation to your overall marketing strategy. I also advised that social media should not be the "be all and end all" of your strategy. To wrap up my Self Publishing series, I'm going to finish with a post on the smart way to sell books with social media without bamboozling your audience.
You need to grab their attention with creative blog content. Imspirational, enticing, entertaining - these buzz words should be loitering in your mind when you compose... People browse and skip about all over the place when surfing the web, often forgetting their original purpose for being there! If your content has great visuals and short, snappy bitesize chunks of information to draw the reader in - and more importantly so they remember you - then you're a quarter of the way there.
Once you've drawn them in and gained a following, you need to work to maintain and grow that readership. Spread out from your social media to a more personalised form of contact like having a sign up on your website for a monthly email newsletter.
If you don't already know it, marketing, like writing, is a long term project. You can't have a website and blog, even social media accounts and not use them for months on end if you're in this business seriously. You can never hope to sell any books if you don't first build, engage and maintain your readership over a sustained period of time (and I'm talking years!) You have to build a relationship with your audience so they get to know you, like you and trust you enough to want to invest their time in reading your work.
Social media is your platform to express yourself, not a platform to spam millions of people with "Buy my book. It's great!" You know why I love Twitter - because the mutual promotion is magic. I've heard it described as social karma. You take the time to promote others and they will promote you. Don't underestimate the value of word of mouth over social media.
Blogging is an amazing concept so here I am giving it a whirl. You'll get words. You'll get pics. Sometimes a vid or two. You'll get tongue in cheek, the odd humble opinion and an honest insight into my travels and writing life. Maybe even a few gems along the way. I'll be musing on home turf as I see more and more of the UK and sharing my experiences further afield on holidays and adventurous trips across the globe.