Through networking for reviews and piecing together your blog tour, you will no doubt make many new contacts and find a whole host of helpful websites for cross promotion opportunities. It's definitely a minefield and so easy to get distracted, but you need to have a clear idea of what your objectives are - and then stick to them.
Now bringing it back to your blog, which for me is the basis of all the platform building, promotion and publicity you will do, here are some ways to use it to promote you and your book:
Blogging is an amazing concept so here I am giving it a whirl. You'll get words. You'll get pics. Sometimes a vid or two. You'll get tongue in cheek, the odd humble opinion and an honest insight into my travels and writing life. Maybe even a few gems along the way. I'll be musing on home turf as I see more and more of the UK and sharing my experiences further afield on holidays and adventurous trips across the globe.