Using your blog to promote

Through networking for reviews and piecing together your blog tour, you will no doubt make many new contacts and find a whole host of helpful websites for cross promotion opportunities. It's definitely a minefield and so easy to get distracted, but you need to have a clear idea of what your objectives are - and then stick to them.

Now bringing it back to your blog, which for me is the basis of all the platform building, promotion and publicity you will do, here are some ways to use it to promote you and your book:

• Talk about the themes, characters and inspiration behind the story
• Explore your genre and topic
• Who are the authors you most admire and why
• Share your writing life, writing tips, social media tips, networking tips - anything of relevance that you've picked up along the writing and publishing journey
• Engage your readers by creating a writing challenge or contest